Makeup is so widely used among women to make them more attractive, which seems like a bad thing because of insecurities but its also looked as to enhanced your features, so make you feel good about your self.
So it’s important to make sure the makeup you have on your skin isn’t uncomfortable, doesn’t break you out and applies on easily. That’s why some of these makeup brands are so popular.
Maybelline
Maybelline is one of the most popular drug store makeup because of how affordable and how smoothly their product lays on. They also got a bunch of praises of how accessible it is for a wide range of their customers. Maybelline is known for how easy to apply any of their product. At least one product of their makeup is EVERYWHERE in EVERY store.
L’oreal
L’oreal is another popular drug store brand that’s also popular because of how cheap and good it is. In the cosmetic industry its hard to find a good brand that’s also cheap but L’oreal is the combination of cheap and the actual product is good. It’s most known for their support on social and environment commitments. It’s also in EVERY store internationally.
MAC
Mac is one of those more expensive brands but like the rest of the list they’re also really good. They have a wide range of shade ranges in lipstick and foundation. Mac has a bunch of lipstick that went popular in 2016 and still going on well. One of their newer trendy products is the Squirt Plumping Gloss Stick and they have many bright and weird colors that you wouldn’t normally see on anyone lips but what they did with the Gloss made it look good on anyone if styled correctly. Because of that, it made the whole brand grow even more.
FENTY BEAUTY
Fenty Beauty is mostly popular because of how their owner is Rihanna but also because of how dark their shades can go. Its a expensive brand but also is great for anyone with a very dark completion or very light completion. Fenty has at least 50 shades in most of their products. That’s really why they’re soo popular, because of the inclusivity. They also are known for how good they’re product apply on anyone. From what most people say it applies very creamy and smoothly.
DIOR
Dior is very expensive sometimes for stupid reason. It’s also a luxury brand. Because of the new trend of coquette, Dior fits that aesthetic really well. Dior has a bunch of pinks and red in their makeup and a bunch of cute but plain packaging. They’re also popular because of their attention to detail and high quality it is. Their products are very sheer and soft but are really easy to work with a layer if you want to be a product on another.
Rare Beauty
Rare beauty is expensive but not too much. It’s popular because of their owner Selena Gomez and how pigmented their products are especially their blushes. Rare Beauty is meant to be accessible for any one with any kind of issues. Rare beauty also has a bunch of different shade range in blush and foundation, not as much as Fenty Beauty but still a lot (about 48 shades in general).
Basically from what you can see, most of these brands are popular just because of:
- Pigmentation (except Dior sort of)
- Accessibility
- Inclusivity
- How easy to apply
- How smooth the product is
Which you think might be the bare minimal but most brands don’t include these and still make their stuff expensive. Considering how makeup is used almost everyday for most women or girls, it sucks how there’s very small amount of brands that care about their customers. That’s why these brands on the list are super popular.
